As we know, BFCM sale is getting closer every day, and all of us are quite excited for the highly awaited BFCM sale of the year. With the most awaited shopping festival around the corner, people have already started making their wishlists.
Customers wait for this sale the whole year and try every possible way to make the most out of it. This year might be the best time to take the benefit of the BFCM sale because the post COVID period has resulted in more online sales than ever.
The biggest sale of the year is not too far now, and it's high time to prepare your Shopify store for the sale and adapt strategies to increase Shopify sales and boost profits.
All the store owners must prepare themselves as the Black Friday Cyber Monday sale is an opportunity you can't afford to miss. There will be a lot of traffic on your site during the sale, and to handle the traffic and boost sales, you need to prepare for it.
With the right strategies, Shopify store owners can double their sales and earn huge profits. In this blog, we will discuss the right strategies and campaigns to draw more customers to your store during the sale.
So, let's begin discussing the strategies that will help you increase sales during the biggest shopping sale of the year.
1. Prepare Early
The earlier you start preparing for this big sale, the better. When it comes to sales like Black Friday Cyber Monday, pre-planning is a must. BFCM is a whole holiday season, and buyers are going to buy like crazy. To make your preparation perfect, it takes some time, and preparing well will take you far.
Remember that your competitors are also preparing for the sale in full swing. If you haven't started the preparation yet, you may be behind. Stop procrastinating and start preparing for the biggest sale of the year.
2. Offer The Discounts That The Customers Can't Resist
Significant discounts are irresistible offers are one reason people look forward to Black Friday Cyber Monday sale 2020. Customers look forward to great deals and offers during the sale, so you need to offer irresistible discounts to encourage them to buy from your Shopify store.
Here are some ideas you can try while offering the discounts that don't affect your average order value-
Offer Free Shipping Above a Certain Amount- You can set a free shipping threshold high above your AOV to encourage the customers to add more items to their shopping list. When you offer free shipping for more products, the customers will buy other items from the website.
- Offer a Product Bundle- Bundling products together is one of the easiest ways to offer more discounts to customers while increasing your store's average order value.
3. Enrich Your Product Pages With Reviews and Testimonials
During the sale season, the shoppers are in a rush to buy items before they gout of stock. Store owners should supplement each product with reviews and testimonials to make the shoppers' shopping experience faster and seamless.
The product reviews and testimonials add to the products' credibility and make it easier for the shoppers to evaluate the products before the checkout.
The product reviews and testimonials apps for Shopify stores offers many reviews and testimonials on your online store. This app has easy-to-use widgets that allow the customers to submit their reviews based on their purchase, and this will work as proof to convince other customers.
4. Provide an Impressive Visual Experience to The Customers
You can optimize the shopping experience on your online store to delight and impress your customers to buy from your store. Lookbooks are a great way to showcase your products in use and make shoppers fall in love with your products.
You can add image galleries to create multiple products to help the shoppers get a look and feel how one purchase will complement the other.
People also shop for friends and family during the BFCM, and therefore, lookbooks will make it easier for the customers to visualize certain items.
Apps like lookbook make the image galleries look shoppable for any Shopify store. Providing an impressive visual experience is an important strategy to increase sales during the Shopify BFCM 2020 sale.
5. Optimize Your Shopify Store For Mobile
Shoppers are going to shop from their mobiles more than other devices. Mobile shopping is one of the most crucial trends in eCommerce. This trend will play a massive role in boosting the sales in Shopify Black Friday Cyber Monday sale.
According to the previous reports, mobile shopping surpasses desktop shopping every time throughout the entire weekend.
This year, there will be more mobile shopping than desktop shopping, and therefore, you have to optimize your Shopify store for mobile to earn huge profits and boost your sales.
Make your site mobile-friendly and highly responsive to offer a great shopping experience, and make the most out of the BFCM sale this year.
6. Run Google Shopping Ads to Boost The Sales
Making a good first impression is going to take you far. During the Black Friday Cyber Monday sale, many shoppers visit your store, and you have to make sure to impress them.
You must tailor your shopping experience to catch the first-time buyer's attention and try your best to get them to reconvert.
One of the things target here is optimizing your Shopify store. Thank you page to display all the products a customer might miss while browsing the BFCM deals.
You must showcase related products of the same category, best offers, popular products, and much to the new customers who have just purchased from your store. If the customers find your site impressive and enticing, they will visit again to buy in the future.
You can also use the Shopify app ReConvert for the same purpose. It creates a simple drag and drop interface to create special thank-you pages.
7. Start Email Marketing Campaigns
If you want to stand out from the rest of the competitors, attractive email marketing is the right strategy. Make sure to add urgency and make responsive emails.
According to Shopify, Email marketing has the highest conversion rates during the Black Friday Cyber Monday sale. This year, email marketing will be an impactful strategy to boost sales and encourage customers to buy from your store.
These were some of the strategies to increase Sales in the Shopify BFCM sale 2020. These strategies will be impactful during the sale as these will help you earn huge profits in the biggest shopping sale of the year. Start preparing your shopify store and keep these strategies in mind to make it a sale to remember.
Hire a Shopify Expert to Help You Earn Huge Profits in The Shopify BFCM Sale 2020.
If you want to make this BFCM sale profitable, you can hire Shopify experts to implement the right strategies to prepare you for the sale. Hire a Shopify developer from Metizsoft Solutions, which is a leading Shopify eCommerce app development company. We offer the right strategies to boost sales during the BFCM sale so that you can take full benefit of this golden opportunity.
Hire Shopify Developer today, and let us help you make this BFCM sale the most profitable one for you. We will help you prepare for the sale so that you don't leave any stone unturned.